About Us

About Proximic

Proximic provides dynamic contextual matching and brand protection services for advertising networks, agencies / DSPs, and publishers, with the goal to empower greater control, precision, confidence and profitability of ad placements across the ad ecosystem.

Proximic web services precision-match complex and unstructured online content to the most effective advertisement targeting. At the same time we help brand advertisers assess the quality of the environment for their brand messages. This leads to higher acceptance of online ads for users and advertisers. Ultimately we help bring more revenue into the marketplace and our products improve the online advertising ecosystem.

Proximic's services run on a more dynamic, more precise and more versatile technology basis than other solutions. Combining non-linguistic contextual profiling technology called "Pattern Proximity" with a "Dynamic Category Matching" in which it automatically crowd-sources 100.000s of categories, Proximic enables networks to identify better ad matches across highly granular topical interests.

Where Are We Going?

The market is in flux. With ad spend shifting to performance advertising, with new solutions surfacing every day and the market dominated by big players, life as a network can be tough. The world of online traffic has become too complex to be successfully solved by one-size-fits-all networks.

Proximic was founded to provide an alternative for targeting and protecting traffic which mostly is not being served well or contains risks misplacement of brand messages. We help our partners serve ads to their users, which are complimentary to what they see elsewhere, less annoying, better performing and targeted with more confidence. Users and Marketers equally value that. We are not here to replace, but to expand monetization opportunities for our partners.

Proximic is designed to be compatible with tomorrow's world of online advertising. Our API services and the platform's scalability are built to spread the availability of ads "enriched by Proximic targeting" across networks. We want Proximic's targeting power to become a better performing and ubiquitously available commodity in the market. We are making Proximic to work in a market, which is highly-fragmented across the ad value chain, expecting real-time ROI decision making and verticalization of user's interests.

Who We Are

Proximic is a privately funded company based in Palo Alto, California and Beijing, China. The company is privately held and backed by investors such as Wellington Partners, which ranks among the most successful pan-European venture capital firms, and the Holtzbrinck Group, the publishing group of numerous publications including the Scientific American.

Have More Questions?

Our goal is innovate on multiple fronts: technology, product, marketing, advertising, and business operations. We're seeking like-minded partners to help with this challenge. If you're a business interested in collaborating with us, please contact us to discuss.