Archive for the ‘Optimization’ Category

Proximic unveiled today a new online advertising API (Application Programming Interface) labeled Publisher API, version 1.0. This high performance API, which is already powerring some of the largest web sites and portals around the world, is now opening to the world and can be implemented by all publishers requesting a developer account.

The Publisher API is backed by a world class and innovative clustering technologies, making it one of the leading advertising service ready to handle the challenges of what we call Real Time Advertising. The service is based on a patent-pending Pattern Matching algorithm, bringing the highest levels of relevance in Contextual Advertising . While reaching higher levels of matching relevancy through their ad banners, publishers can increase CTR and advertising revenues as a result. Moreover, publishers can also leverage the large ad inventory provided by Proximic (more than 70 million ads), making it the perfect technology for covering the long tail of topics covered on web sites, where other technologies fail to perform due to smaller ad inventory and poor relevancy. Proximic unique approach to defining relevancy through pattern matching makes the technology language independent and ready to use across the www, allowing publishers to streamline their online advertising strategies internationally and lower their overall IT infrastructure TCO.

The Publisher API is composed of two main areas: the Ad Feed Service and Reporting Service. The API services gives software developers a direct access to the basic functions needed for ad publishing & reporting purposes. This enables companies to develop automated solutions that further extend the power and reach of the Proximic Publisher Program, which enhances the value of the service to advertisers and publishers.