We all are starting into the holiday, so you may prefer a beach or something else instead of sitting in front of your computer. So as of today we give you an additional way to access and download all the stats you need for the balance sheet of this first semester with our publisher program: let others do the work.
We will send your report directly to the recipient(s) you chose, once it is available depending on its frequency - daily, weekly or monthly.

To setup e-mail delivery for your reports, simply go to your Reports>Performance Reports page, and click on “Save Report Template”. This will save your report together with the parameters (date range, type of report, data granularity) as a report template and it will automatically be delivered to your defaulting account email address as a zip file attachment upon its corresponding frequency. The frequency depends on the date range parameter, and report templates can only be saved for date ranges of ‘yesterday’, ‘last week’ or ‘last month’, corresponding to a daily, weekly or monthly delivery.

All your report templates will then be listed in the Reports>Report Manager page, where you can then edit the name, the email recipients, the format of the report, or switch the status to ‘pause’ at any time. Also, the report templates you’ve saved can then be accessed directly via a drop-down menu on the Performance Report page.

You will now be able to be away from your account, while keeping an eye on the ad performance in your inbox.

Sign in to your Publisher Program now and setup your report templates for this summer!

Proximic has released our Ad Unit Management feature: now all the settings from your ad units are stored on our servers. That means, each time you want to change the colors, the font, the ad group, or even the new zero risk option for your ad units, you can make the changes directly in your publisher account rather than generating and pasting new code.

Below are the answers to some questions you may have about the ad management feature:

• What’s different from how I used to create ad units?

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Today Proximic launches our Zero Risk option for publishers.

Say you’re an aficionado of Google Adsense but still open to the latest cutting-edge technologies in advertising and publishing networks. Yet trying out a new service usually implies risking not to earn as much as you are used to with your current service.

Proximic provides a solution for you: with the Zero Risk option, you can now set a minimum price for an ad spot on your site. Then give us an advertising tag as the backup of another ad network you signed up with and we will use that one instead if we prognose that we cannot meet the minimum price. That allows you to utilize your ad space more efficiently and get paid if we don’t sell.

Therefore, it’s okay to try us out – no risk involved. (more…)

The Proximic Publisher Program features a new geotargeting tool.
Now you can preview how your users from around the world see the Proximic ads on your website.

Say you are a Publisher located in India with your main audience from England. Since we currently deliver ads for users located in a limited amount of countries* which India is not part of, this tool would allow you to check the quality of the ads returned to your English users. (more…)

What’s an ad group?

Ad Groups enable you to verticalize your ad units into different groups based on your specified criteria and view detailed reporting about the performance of these groups.
Say you’re a sport publisher and have several topic pages about “soccer” and “tennis”. By creating the ad groups “soccer” and “tennis”, and then assigning your ad units to one of these ad groups, you can compare the performances of your soccer pages to your tennis pages. While ad groups can be used to track performance and revenue, they won’t have any effect on your earnings or ad targeting.

With up to 100 ad groups, you can manage your groups to gain the insight you need to optimize your site’s performance. It’s easy to add, delete, or rename your ad groups, and customized reports are simple to generate.

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What’s new?

• Earnings Report:

The Publisher Program now features a Dashboard that gives you an overview of your earnings, along with the impression and click performances of your advertising inventory.
You can view the accumulated revenues you have earned since your first day with the Publisher Program, or on a day to day basis.

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