Archive for the ‘Monetization’ Category

Try out Proximic at no risk of losing money

 Wednesday, June 24th, 2009

Today Proximic launches our Zero Risk option for publishers.

Say you’re an aficionado of Google Adsense but still open to the latest cutting-edge technologies in advertising and publishing networks. Yet trying out a new service usually implies risking not to earn as much as you are used to with your current service.

Proximic provides a solution for you: with the Zero Risk option, you can now set a minimum price for an ad spot on your site. Then give us an advertising tag as the backup of another ad network you signed up with and we will use that one instead if we prognose that we cannot meet the minimum price. That allows you to utilize your ad space more efficiently and get paid if we don’t sell.

Therefore, it’s okay to try us out – no risk involved. (more…)

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Proximic Releases new Publisher API for Large Publishers and Publishing Networks

 Tuesday, March 24th, 2009

Proximic unveiled today a new online advertising API (Application Programming Interface) labeled Publisher API, version 1.0. This high performance API, which is already powerring some of the largest web sites and portals around the world, is now opening to the world and can be implemented by all publishers requesting a developer account.

The Publisher API is backed by a world class and innovative clustering technologies, making it one of the leading advertising service ready to handle the challenges of what we call Real Time Advertising. The service is based on a patent-pending Pattern Matching algorithm, bringing the highest levels of relevance in Contextual Advertising . While reaching higher levels of matching relevancy through their ad banners, publishers can increase CTR and advertising revenues as a result. Moreover, publishers can also leverage the large ad inventory provided by Proximic (more than 70 million ads), making it the perfect technology for covering the long tail of topics covered on web sites, where other technologies fail to perform due to smaller ad inventory and poor relevancy. Proximic unique approach to defining relevancy through pattern matching makes the technology language independent and ready to use across the www, allowing publishers to streamline their online advertising strategies internationally and lower their overall IT infrastructure TCO.

The Publisher API Services

The Publisher API is composed of two main areas: the Ad Feed Service and Reporting Service. The API services gives software developers a direct access to the basic functions needed for ad publishing & reporting purposes. This enables companies to develop automated solutions that further extend the power and reach of the Proximic Publisher Program, which enhances the value of the service to advertisers and publishers.

  • The Ad Feed Service
The Ad Feed Service provides ad matching results from a URL or text query. Publishers can then manage on their own the format, the style and the number of ads to display on their website. Publishers who do not want to use the Publisher Ad Feed Service should use the standard JavaScript code generated from the standard IAB ad units and offered within the Proximic Publisher Program.
  • The Reporting Service
Publishers can track their ad performances with the Reporting Service. It delivers detailed reports such as Performances by Day, by Format, by Referrer and by Ad Group. Some more combinations of reports are available via this Publisher API v1.0 on top of the Publisher Program.

Getting Started

The Publisher API documentation is provided at https://partners.proximic.com/api/. To use the Proximic Publisher API v1.0 beta, publishers must be  registered and approved through the Proximic Publisher Program. If you do not have a Proximic publisher account yet, please register now.

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