Archive for the ‘Reports’ Category

Your Proximic Publisher Program now features 7 new performance reports.

The ad unit performances (ad impressions, ad clicks, click-through-rate, Average CPC, eCPM and earnings) can now be aggregated with a combination of day, group, referrer and format criteria.

Example: you can get a report by “day & group” and see which one of your group is performing the best on a day-to-day basis.

Or you can try a report by “referrer and format” to check for each of your web pages, which ad unit format is getting the best click-through rate.

As always, each report can be downloaded in .CSV, .XLS or .XML format. These new reports are also available via the Proximic Publisher API, see more details here.

Sign in to your Publisher Program now (go to Reports > Performance reports) and play with your own combination of reports!

Your Proximic Publisher Program now features 3 new performance reports.

The ad unit performances (ad impressions, ad clicks, click-through-rate, Average CPC, eCPM and earnings) can now be aggregated per day, per referrer or per format against the date range of your choice.

• Performances by Day

Follow your ad unit performances on a daily basis. This is the best way to do time tracking on your ad unit inventory: do my ad units perform better during the week or the week-end, what time of the year are they successful, etc. (more…)