Archive for the ‘API’ Category

The Proximic Publisher API releases the User Service

 Monday, June 15th, 2009

The Proximic Publisher API v1 now offers a new Web Service: the User Service: you can get and update the information related to your Publisher Program account.

  • Manage your Account Information

You can now get and update your sign in information, contact information and your payment information via the user service of the Publisher API.

  • Manage your Competitive Ad Filter Settings

With this new user service, you can also add, edit and get the block keywords and block URLs that were available on the page Manage Ads > Competitive Ad Filter of your Publisher Program. (more…)

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Manage your ad groups through the Publisher API

 Monday, May 18th, 2009

The Proximic Publisher API v1 now offers a new Web Service: the Ad Group Service.

Just like you were able to manage ad groups through the Proximic Publisher Program, you can also create, edit, delete and retrieve your list of ad groups through the Ad Group Service of the Publisher API.

By assigning ad groups to your ad units, you can track a variety of performance metrics across your websites. Using ad groups will help you understand how your site traffic flows and what’s really generating revenue for you. For instance, ad groups can be used for the following criteria: (more…)

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Proximic Releases new Publisher API for Large Publishers and Publishing Networks

 Tuesday, March 24th, 2009

Proximic unveiled today a new online advertising API (Application Programming Interface) labeled Publisher API, version 1.0. This high performance API, which is already powerring some of the largest web sites and portals around the world, is now opening to the world and can be implemented by all publishers requesting a developer account.

The Publisher API is backed by a world class and innovative clustering technologies, making it one of the leading advertising service ready to handle the challenges of what we call Real Time Advertising. The service is based on a patent-pending Pattern Matching algorithm, bringing the highest levels of relevance in Contextual Advertising . While reaching higher levels of matching relevancy through their ad banners, publishers can increase CTR and advertising revenues as a result. Moreover, publishers can also leverage the large ad inventory provided by Proximic (more than 70 million ads), making it the perfect technology for covering the long tail of topics covered on web sites, where other technologies fail to perform due to smaller ad inventory and poor relevancy. Proximic unique approach to defining relevancy through pattern matching makes the technology language independent and ready to use across the www, allowing publishers to streamline their online advertising strategies internationally and lower their overall IT infrastructure TCO.

The Publisher API Services

The Publisher API is composed of two main areas: the Ad Feed Service and Reporting Service. The API services gives software developers a direct access to the basic functions needed for ad publishing & reporting purposes. This enables companies to develop automated solutions that further extend the power and reach of the Proximic Publisher Program, which enhances the value of the service to advertisers and publishers.

  • The Ad Feed Service
The Ad Feed Service provides ad matching results from a URL or text query. Publishers can then manage on their own the format, the style and the number of ads to display on their website. Publishers who do not want to use the Publisher Ad Feed Service should use the standard JavaScript code generated from the standard IAB ad units and offered within the Proximic Publisher Program.
  • The Reporting Service
Publishers can track their ad performances with the Reporting Service. It delivers detailed reports such as Performances by Day, by Format, by Referrer and by Ad Group. Some more combinations of reports are available via this Publisher API v1.0 on top of the Publisher Program.

Getting Started

The Publisher API documentation is provided at https://partners.proximic.com/api/. To use the Proximic Publisher API v1.0 beta, publishers must be  registered and approved through the Proximic Publisher Program. If you do not have a Proximic publisher account yet, please register now.

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