Archive for the ‘Implementation’ Category

Today Proximic launches our Zero Risk option for publishers.

Say you’re an aficionado of Google Adsense but still open to the latest cutting-edge technologies in advertising and publishing networks. Yet trying out a new service usually implies risking not to earn as much as you are used to with your current service.

Proximic provides a solution for you: with the Zero Risk option, you can now set a minimum price for an ad spot on your site. Then give us an advertising tag as the backup of another ad network you signed up with and we will use that one instead if we prognose that we cannot meet the minimum price. That allows you to utilize your ad space more efficiently and get paid if we don’t sell.

Therefore, it’s okay to try us out – no risk involved. (more…)

The Proximic Publisher Program features a new geotargeting tool.
Now you can preview how your users from around the world see the Proximic ads on your website.

Say you are a Publisher located in India with your main audience from England. Since we currently deliver ads for users located in a limited amount of countries* which India is not part of, this tool would allow you to check the quality of the ads returned to your English users. (more…)

You can adjust the colors of all elements of an ad unit such as the border, background, title, text and domain to match the style of your website.

Colors have a big impact on how ads are recognized. Using a high contrast lets your ads stick out but that might be too offensive for most of your users. Blending the colors into the style of the website won’t hurt any eye however it will reduce the distinctiveness of the ad.

Generally we recommending to blend the colors of an ad into the style of the website while maintaining enough eye-catchy contrast.

An upcoming version of the publisher program will let you save and manage your ad units as well as track the performance of specific ad tags.

Continue reading to learn how to use color parameters…

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