Try out Proximic at no risk of losing money
Today Proximic launches our Zero Risk option for publishers.
Say you’re an aficionado of Google Adsense but still open to the latest cutting-edge technologies in advertising and publishing networks. Yet trying out a new service usually implies risking not to earn as much as you are used to with your current service.
Proximic provides a solution for you: with the Zero Risk option, you can now set a minimum price for an ad spot on your site. Then give us an advertising tag as the backup of another ad network you signed up with and we will use that one instead if we prognose that we cannot meet the minimum price. That allows you to utilize your ad space more efficiently and get paid if we don’t sell.
Therefore, it’s okay to try us out – no risk involved.
What’s an alternate ad tag?
An alternate ad tag is an ad tag coming from a competitive advertising network. That tag you can assign to a Proximic ad unit. If this ad unit does not meet your expectations in terms of eCPM price, Proximic will deliver the ad impressions through the alternate ad.
How does it work?
You as a Publisher know the ad performance you usually expect on your site well enough. This especially means the average value of your earned eCPM (effective Cost Per Mille).
The eCPM reflects the effectiveness of ads clicked on your site. For that matter, the eCPM value directly depends on the click performance and the average value of the ad prices achieved. Influencing factors are the contextual relevance, the quality of the ads and the format of the ad unit. Indeed, depending on the format, the ad unit will be located either on the sidebars (skyscrapers), above the fold (leaderboard), or directly into the main content (square / leaderboard), which has a direct impact on the user’s tendency to click on contextual advertisement.
Therefore, when using the zero-risk option it is advisable to set-up minimum eCPM prices for ad units respecting the formats it is related to on your other network.
For each ad unit that you setup with an alternate ad & minimum eCPM price, our ad servers will then compare the eCPM value that we offer for your website and ad unit format with your required eCPM price, and then either return the Proximic ad unit if we were able to meet your price expectations, or the corresponding alternate ad so you can still get the maximum of your prospected earnings.
Where do I start?
After logging into the Publisher Program, you can now manage your ad units: create, edit, duplicate and also import your old ad unit tag. When creating a new ad unit, you will notice in the step “Customize your Ad Unit” a new option called: “Alternate ads (advanced)”.
If you want to use zero-risk, assign an alternate ad to your main ad unit, specifying a minimum eCPM price, the tag code and specify the source of your alternate ad tag. If you like, you can then preview your alternate ad unit and make sure it has the same format as your main Proximic ad unit. Below is an example with Google Adsense:
You can disable this alternate ad at any time, or simply change its minimum eCPM price.
Sign in to your Publisher Program and manage your ad units and alternate ad tags now!
Tags: Alternate ads, Zero Risk