We all are starting into the holiday, so you may prefer a beach or something else instead of sitting in front of your computer. So as of today we give you an additional way to access and download all the stats you need for the balance sheet of this first semester with our publisher program: let others do the work.
We will send your report directly to the recipient(s) you chose, once it is available depending on its frequency - daily, weekly or monthly.

To setup e-mail delivery for your reports, simply go to your Reports>Performance Reports page, and click on “Save Report Template”. This will save your report together with the parameters (date range, type of report, data granularity) as a report template and it will automatically be delivered to your defaulting account email address as a zip file attachment upon its corresponding frequency. The frequency depends on the date range parameter, and report templates can only be saved for date ranges of ‘yesterday’, ‘last week’ or ‘last month’, corresponding to a daily, weekly or monthly delivery.

All your report templates will then be listed in the Reports>Report Manager page, where you can then edit the name, the email recipients, the format of the report, or switch the status to ‘pause’ at any time. Also, the report templates you’ve saved can then be accessed directly via a drop-down menu on the Performance Report page.

You will now be able to be away from your account, while keeping an eye on the ad performance in your inbox.

Sign in to your Publisher Program now and setup your report templates for this summer!

Your Proximic Publisher Program now features 7 new performance reports.

The ad unit performances (ad impressions, ad clicks, click-through-rate, Average CPC, eCPM and earnings) can now be aggregated with a combination of day, group, referrer and format criteria.

Example: you can get a report by “day & group” and see which one of your group is performing the best on a day-to-day basis.

Or you can try a report by “referrer and format” to check for each of your web pages, which ad unit format is getting the best click-through rate.

As always, each report can be downloaded in .CSV, .XLS or .XML format. These new reports are also available via the Proximic Publisher API, see more details here.

Sign in to your Publisher Program now (go to Reports > Performance reports) and play with your own combination of reports!

What’s an ad group?

Ad Groups enable you to verticalize your ad units into different groups based on your specified criteria and view detailed reporting about the performance of these groups.
Say you’re a sport publisher and have several topic pages about “soccer” and “tennis”. By creating the ad groups “soccer” and “tennis”, and then assigning your ad units to one of these ad groups, you can compare the performances of your soccer pages to your tennis pages. While ad groups can be used to track performance and revenue, they won’t have any effect on your earnings or ad targeting.

With up to 100 ad groups, you can manage your groups to gain the insight you need to optimize your site’s performance. It’s easy to add, delete, or rename your ad groups, and customized reports are simple to generate.

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Your Proximic Publisher Program now features 3 new performance reports.

The ad unit performances (ad impressions, ad clicks, click-through-rate, Average CPC, eCPM and earnings) can now be aggregated per day, per referrer or per format against the date range of your choice.

• Performances by Day

Follow your ad unit performances on a daily basis. This is the best way to do time tracking on your ad unit inventory: do my ad units perform better during the week or the week-end, what time of the year are they successful, etc. (more…)