Archive for the ‘RedHerring’ Category

RedHerring.com - Justin Moresco - 16th January 2008

Google has grown rich with its AdWords and AdSense programs, matching advertisers with online publishers using its search technology.

But a growing number of startups are looking at alternative ways to match these two groups, offering what they say are more targeted, relevant ads for online publishers and promising them a higher click-through rate and therefore more revenue.

Proximic is one of them. The startup on Wednesday announced that it (more…)

RedHerring.com - Tomio Geron - 1st. October 2007

As online news and content publishers struggle to squeeze more money from their ventures, a new startup proposes a solution.

Munich, Germany-based Proximic hopes to do away with random text ads. The startup has a new form of search technology it calls “pattern proximity” that reads information on web pages and then contextually matches that to appropriate content and advertisements.

What’s different about Proximic is that it uses (more…)