Archive for the ‘eWeek’ Category

Proximic Opens Google Killing Ad Platform

Wednesday, October 29th, 2008

eWeek.com - Clint Boulton - 17th June 2008

Proximic, whose contextual advertising platform was deemed a Google killer by press and analysts when the company introduced it last October, has opened its content and advertising program to help publishers make money from their traffic.

Opened June 17, the Proximic Publisher Program was previously reserved for large global publishers, helping them match ads to Web pages. Now mainstream media sites, blogs and other content producers can lever the 50 million-plus ad units in the (more…)