Archive for the ‘MarketWatch’ Category

Contextual Ad Company Goes to China

Thursday, November 6th, 2008

Proximic Establishes a Beachhead in Beijing to Leverage Unique Capabilities in Chinese Language and Explore Business Opportunities in High Growth Market

BEIJING and SAN FRANCISCO, CA, Nov 06, 2008 (MARKET WIRE via COMTEX) — Proximic, an emerging player in the contextual advertising market, has opened an office in Beijing to further develop groundbreaking work that it is doing in Chinese languages. In recent months, the U.S.-based startup has been running tests for measuring the performance of ads in Mandarin. The results of those tests have been promising, and Proximic is now (more…)