Taobao.com Builds Out Core Targeting Platform Based On Proximic’s Contextual Matching Web Service
Monday, December 14th, 2009
Alibaba Group’s Taobao signed a key partnership agreement with Proximic to integrate Proximic’s contextual matching capabilities into the targeting platform for promoting its merchants offerings
BEIJING, China, PALO ALTO, CA. — December 1, 2009 — Taobao.com, China’s dominant online consumer-to-consumer (C2C) marketplace with a 85 percent of China’s C2C online shopping market share, which also runs the Alimama ad network serving 3 billion daily ad impressions that reaches 80 million consumers every day, today announced the signing of a partnership agreement with Proximic, a leading company in the area of contextual matching and audience targeting.
The two companies have struck the agreement in a move to enhance the performance of promotional content across the Taobao network. Under the agreement, Taobao.com will integrate with Proximic’s ContextMatch API – a high performance contextual matching service - and enrich its targeting capabilities across increasing parts of its page inventory.