Archive for the ‘In The Media’ Category

Mar 25, 2010 - by Kristina Knight

One more tool has arrived in the fight against bad press: a brand protection tool from contextual ad firm Proximic. The platform puts brand advertisers in the driver’s seat by verifying where ads are placed online, both in ad-space and in content space. By knowing where ads will be place and nixing ad placements which could adversely impact the brand, such as a wholesome, baby brand being placed next to sexual content, advertisers can keep the brand’s message more clear.

The Proximic Brand Protection tool helps marketers keep their brand value at a premium by only allowing ad placements near content which is a premium source of traffic and negating objectionable traffic. It scores traffic according to page level or publisher/website and can flag explicit content. The platform also helps marketers target traffic according to context, and will flag content in other languages including Spanish, French, German and Chinese.

“We’ve merged this with our targeting services for the simple reason to help our partners remove the risk from featuring ads in non-premium inventory and (more…)

Mar 25, 2010 - by Gavin Dunaway

ADOTAS – Seems like every Tom, Dick and Harry (even a Sue or two) is introducing a brand protection service. Even as brand dollars increasingly flock to the display market and agency and networks seek verification solutions, the brand protection market is becoming a crowded field.

How does a company differentiate? By integrating brand protection with your core offering - or rather making it a logical extension.

Launched today, Proximic’s brand protection is essentially an expansion of its contextualization and audience targeting capabilities. Altogether, the integrated services make for a cost-efficient service for networks, agencies and other players across the spectrum.

“We call it the carrot and stick approach,” says CEO Philipp Pieper. “The stick is singling out pages that you don’t want to feature brand advertisements on and the carrot is identifying the useful pages and users you want to target against.”

(more…)

December 2, 2008 - 12:00 pm PDT - by Adam Ostrow

Although Google already enjoys a lead in search on mobile devices comparable to its dominance on the Web, the unique characteristics of mobile – small screens/keyboards, GPS, and cameras, just to name a few – leave open an opportunity for startups to come to the space with new ideas. One such company is Proximic, who is launching an iPhone app today that is just a sampling of some of the interesting things they have in-store for mobile search.

The company utilizes a technology it calls “Pattern Proxmity,” which lets users highlight whole paragraphs of text to perform a search for more information. The idea is somewhat like contextual advertising – looking at content and then serving up relevant ads – except it’s being applied to search, and rendering (more…)

Dec 2, 2008 at 5:28pm Eastern by Greg Sterling

Contextual content and advertising provider Proximic released an iPhone app, as the first step into a much broader foray into consumer-facing mobile search. The company’s underlying technology is called “pattern proximity matching,” which seeks to better understand pages and context through numerous points of relevance.

Company CEO Philipp Pieper says that it can be used to match ads with content (or content with other content) but that it also offers a superior relevance algorithm for consumer search. However the new iPhone App “Proximic Agents” isn’t yet a full-blown (more…)

Proximic Establishes a Beachhead in Beijing to Leverage Unique Capabilities in Chinese Language and Explore Business Opportunities in High Growth Market

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