Proximic Signs Deals With Yahoo and eBay To Turn Product Listings Into Contextual Ads; Taking on AdSense
Wednesday, October 29th, 2008
TechCrunch.com - Erick Schonfeld - 15th January 2008
A tiny 14-man startup in Munich called Proximic wants to give Google a run for its money. But it is not going after search. It is coming from behind with an attack on AdSense. Proximic has signed deals to syndicate product listings from both eBay’s Shopping.com and Yahoo’s Shopping Network as contextual ads on other Websites.
This is the first time that either Yahoo or eBay has syndicated these listings. In one fell swoop, Proximic will (more…)