October 29th, 2008
TechCrunch.com - Erick Schonfeld - 15th January 2008
A tiny 14-man startup in Munich called Proximic wants to give Google a run for its money. But it is not going after search. It is coming from behind with an attack on AdSense. Proximic has signed deals to syndicate product listings from both eBay’s Shopping.com and Yahoo’s Shopping Network as contextual ads on other Websites.
This is the first time that either Yahoo or eBay has syndicated these listings. In one fell swoop, Proximic will Read more…
Posted in In The Media, TechCrunch |
October 29th, 2008
internetnews.com - Kenneth Corbin - 16th January 2008
When most people think of pairing ads with search queries, one company invariably springs to mind. But don’t try telling that to Proximic.
Founded in October around a novel contextual-matching technology, the privately funded ad network on Wednesday announced that it has signed ad-syndication deals with Yahoo Shopping Network and eBay’s Shopping.com.
The two agreements bring Proximic’s total ad inventory to nearly 50 million placements. Before the two deals, Proximic’s inventory was, Read more…
Posted in In The Media, InternetNews |
October 29th, 2008
news.com - Elinor Mills - 15th. January 2008
Content-delivery network Proximic, which has a unique contextual matching system, now has ads to sell that can help bloggers and others monetize their sites.
The company was set to announce on Wednesday that it Read more…
Posted in Cnet, In The Media |
October 29th, 2008
MercuryNews.com - Elise Ackerman - 6th. October 2007
It’s the nightmare of any Silicon Valley CEO: The thought that a smart kid in a messy garage in Silicon Valley is right now developing technology that will make his company’s products obsolete.
So should Google founders Larry Page and Sergey Brin be losing sleep about a tiny German company called Proximic?
While the notion may at first seem ridiculous, given Google’s strengths and cash hoard, computer scientists at some Read more…
Posted in In The Media, MercuryNews |
October 29th, 2008
RedHerring.com - Tomio Geron - 1st. October 2007
As online news and content publishers struggle to squeeze more money from their ventures, a new startup proposes a solution.
Munich, Germany-based Proximic hopes to do away with random text ads. The startup has a new form of search technology it calls “pattern proximity” that reads information on web pages and then contextually matches that to appropriate content and advertisements.
What’s different about Proximic is that it uses Read more…
Posted in In The Media, RedHerring |
October 29th, 2008
BusinessWeek.com - Rob Hoff - 1st. October 2007
We’re all so trained to typing a couple of keywords into Google that we forget there are other ways of searching for and finding stuff online. A few upstarts such as Powerset and Hakia are trying to improve search results by analyzing the meaning of words and the semantic context of Web pages to let people use more natural language. Now, another upstart is trying a completely different method.
Munich-based Proximic, whose investors include Wellington Partners, backer of the fast-rising European social network Xing, and Holtzbrinck Group, publisher of Scientific American, calls its new search technology “pattern proximity.” Instead of matching keywords or Read more…
Posted in BusinessWeek, In The Media |
October 29th, 2008
mashable.com - Kristen Nicole - 1st. October 2007
Proximic, a Germany-based startup, has developed a contextually dynamic ad widget that publishers can include on their site for added value to readers and themselves. This is an extension of the browser plug-in launched by Proximic to offer you contextual content as you surf the web, similar to Read more…
Posted in In The Media, Mashable |
October 29th, 2008
news.com - Elinor Mills - 1st. October 2007
A German company is launching on Monday a new content delivery network that will serve up related articles and ads that are contextually relevant to whatever is on the Web site being viewed.
Proximic, which has offices in Munich and Palo Alto, Calif., is offering a way for Web site publishers to display related information from other sources and ads, as well as to syndicate their content to other sites.
Rather than requiring advertisers to buy ads based on keywords or categories, the system automatically Read more…
Posted in Cnet |
October 29th, 2008
widgetslab.com - Derek Anderson - 1st. October 2007
Proximic uses ‘Pattern Proximity’ in a widget to deliver content and ads German startup Proximic says that it can deliver more realistically targeted ads on any given page using what it calls “Pattern Proximity”.
Proximic says:
At Proximic, we want to turn the cumbersome art of finding information into something more natural and complete. We believe information should proactively find the user not the other way around. By dynamically cross-linking useful and relevant things across the web we will help users become more productive and provide the Internet economy with greater control, precision, and profitability of content monetization.
The most fascinating aspect of the Proximic idea is the fact that they are delivering the content in a widget format. This isn’t simply some Read more…
Posted in WigetsLab |
