Platform Overview

With the Proximic Platform and our APIs, we've created web services for our partners with the intention of changing the way the industry thinks about ad targeting and brand safety. By separating targeting and protection from media (where ads show up), Proximic is empowering our partners to enhance their set of targeting dimensions for their network and to merge it with other data and targeting sources to uniquely improve the network efficiency, audience targeting, ad sourcing and brand safety.


Platform
Page Contextualization Audience Targeting Brand Protection Technology

Powered by Cutting-edge and Scalable Matching Technology

Proximic provides a dynamic contextual matching service for our partners, that identifies connections fast between unstructured data assets - such as web pages or user profiles - and ad-related targeting - such as text-ad keywords or display categories. With that, Proximic enables a better way to target and filter inventory and users.

Combining non-linguistic contextual profiling technology called "Pattern Proximity" with a "Dynamic Category Matching" in which it automatically crowd-sources 100.000s of categories, Proximic enables networks to identify better ad matches across highly granular topical interests. Learn more about the technology...

Our patent-pending technology helps to connect content, ads, and users with breakthrough precision in contextual matching, targeting and protection. The unique technology infrastructure is more dynamic, more precise and more versatile than other solutions. Learn more how it differentiates...

One Platform to Serve Them All....

On top of the Proximic web services we have designed an open XML API to allow you to quickly integrate with your work flows, to let you control your targeting context, determine the quality of inventory and to find useful matches in real-time. This enables you to develop customized integrated solutions using the power and reach of the Proximic web services.

Quickly Integrate With Proximic API With Versatile Interfaces

  • Proximic API (JSON or XML; REST compliant)
  • Proximic API push: partner-specific data push and alerting
  • Dynamic Pixel / JS

Get Direct Access to Vital Metrics

In addition to providing the core services around targeting and protection, the Proximic API provides you with Reporting Services taht deliver critical ad metrics to help you better understand your platform usage, inventory quality patterns or segmentation of audience. Get real time data points on your ad delivery and integrate it into your network's ROI decision making.