Proximic Audience Targeting

Proximic Audience Targeting is a web service that helps a network refine user related touch point data and leverage it's knowledge about the user's content engagements. Proximic Audience Targeting turns this data into actionable user aspect profiles to help better understand, segment, target and monetize audiences.

Ad networks, ad exchanges and publisher networks are therefore equipped with means to identify users with certain characteristics of topical engagement and make these audience segments accessible to their advertisers. You can now identify fragmented audiences across the network inventory and target them with deeper insight data, more confidence and at scale beyond premium inventory.

Refining All Your User Touch Points Into Actionable Interest-Based Targeting


Proximic Audience Targeting

Most likely you already track user online activity across your network and analyze what users are reading across their impression streams. All these touch points are valuable indications to find out on what topics a user is making a conscious choice right now to spend time with and engage. All these data points are strong indications for user interest, mostly untapped and raw waiting to be effectively used.

Proximic performs distinct steps to turn this these touch points into actionable interest-based targeting profiles:

  • Page Contextualization: For each and every one of the data points we generate a Page Contexualization profile giving us insights into the content's affinity to highly granular targeting categories
  • Aspect Clustering: Before deriving conclusions on the broader picture of a user's topical engagement, our algorithm first identifies clusters of topical interest and recurring patterns of interest signals
  • Interest Aspect Analysis and Optimization: Each of the Aspect Clusters are summarized in summary profiles and put into affinity relationships to our partner's custom targeting. That way we provide aspect data, that instantly can be processed within the blend of targeting of our partners. Partners can determine the monetary value of each user profile aspect and optimize the individual ad message sequencing over time
  • Audience Analytics: Aggregation user interest data across the network / campaign inventory and finding correlations provides powerful and actionable insights to advertisers and DSPs

Learn more about integrating Proximic Audience Targeting...