Proximic Brand Protection

Social media has empowered today's Internet users to voice their opinions and engage in vertical content like never before. Brands face both tremendous challenges and clear risks resulting from the proliferation of user generated content, and ever valuable, but fragmented, vertical networks. To protect every advertiser's brand equity, Proximic offers a powerful Brand Safety Solutions for advertisers, publishers and networks.

Content Scoring Helps Prevent Unsafe Ad Environments


Proximic Brand Protection

Using advanced Pattern Proximity filtering technology, the Proximic web service scans web content for signals from comprehensive content types:

  • Differentiated scoring on non-standard content, maturity levels or UGC
  • Follows established industry guidelines (e.g. IAB or IASH)
  • More scoring context giving a more differentiated view through flagging data on both environment and history
  • Adaptive processing / RTB-ready: As real-time as it gets
  • Track ad tag / creative placement information (absolute position, above / below the fold, time viewed)
  • Live API reporting giving direct data access for networks & advertisers
  • Protection in multiple languages
    (EN, DE, ES, FR, CN ... more to come)

Proximic generates content scores on different levels from page level up to publisher/site. This helps you assess the risk whether your ads might be placed adjacent to inappropriate content. Further Proximic continuously monitors the content environment over time using adaptive spider strategies to identify any changes in content flag characteristics.


Learn more about Proximic Brand Protection content scores...