Products Overview

Our products improve online advertising. We provide a suite of web services to help advertising networks, marketplaces, agencies, DSPs, social networks and publishers build greater control, precision, confidence and profitability of ad placements across the ad ecosystem.


  • Proximic Page Contextualization is a web service that offers versatile, on-demand contextual targeting and returns page-level category or keyword targeting affinities. This provides ad networks, ad exchanges and publishers with greater control, precision, and profitability of content monetization by helping to target ads contextually and improve ad placement.
  • Proximic Audience Targeting is a web service that helps a network refine user related touch point data and leverage it's knowledge about the user's content engagements. Proximic Audience Targeting turns this data into actionable user aspect profiles to help better understand, segment, target and monetize audiences.
  • Proximic Brand Protection provides powerful brand safety solutions which protects brand equity by scoring and rating content to avoid ad placements next to inappropriate content. The objective is to safeguard the investments of media buyers by giving the participants the power to qualify safe, transparent, high quality ad environments and remove the risk from featuring ads in non-premium inventory.